Story behind our philosophy

The story started with a mother who wants to get a hat that can block the sunlight, easy to carry in everyday’s urban life and looks good and feel comfortable on her head

Surprisingly, she had spent days and days trying on numerous hats and still none satisfied her. she noticed there were always something that could not fully meet her expectations.

Brand names, fashion trends don’t matter to her much anymore. She had been owning enough fashion pieces at her younger age. Now she just simply needs a comfy hat that she can carry around effortlessly everyday to block the sunlight to protect her skin, while going out with her friends, to travel around taking nice pictures.

She was wondering why it is so difficult to find that one hat that she wants. She had a little complaint to her son about this.

 

“This could not be true, right? There are also should be many women are searching for the same thing.” The son said to himself. All the criteria his mother asked for her hat seem legit and reasonable, albeit his mom is known to be a picky person. Feeling intrigued, he did his own hunt for THIS hat as well.

Guess what? No, such hat really does not exist on the market. This inspired the son and his girlfriend to study the anatomy of the hat, their structure, the cut, the fabrics. Going back and forth his mother, enhancing different aspects of the hat, the hat is finally realized.

This little incident really inspired the son to set up his own workshop to provide the solution to this type of well sought of hat from the public. And he is right, the demand is high and this leads to decision to make a bigger scale of productions.